LAFAYETTE, LA – DICK’S Sporting Goods (NYSE: DKS), the largest U.S.-based, full-line omni-channel sporting goods retailer, will be opening a new DICK’S Sporting Goods and Field & Stream store on Friday, April 1, 2016, at the Ambassador Town Center at 110 Old Camp Rd. in Lafayette, LA.
The store features a DICK’S Sporting Goods and a Field & Stream store in one location under the same roof. This unique shopping destination will offer the convenience of being able to purchase all sporting goods and outdoor needs at one time, in one location and at any checkout.
“We’re excited to offer the Lafayette community two great stores in one location,” said Lauren Hobart, Executive Vice President & Chief Marketing Officer, DICK’S Sporting Goods. “The new stores will carry a wide range of sports and outdoor apparel, equipment and accessories and will be an essential destination for sports fans, athletes and outdoor enthusiasts in the community.”
A three-day Grand Opening celebration will run through Sunday, April 3. The store will open at 8:00 a.m. on Friday and Saturday and 9:00 a.m. on Sunday.
Several special guests will make in-store appearances during the Grand Opening including Willie Robertson, star of A&E’s Duck Dynasty, from 12:30 p.m. to 2:30 p.m. and Junior, Willie and Theresa Edwards, as seen on the Swamp People® TV series from 4:00 p.m. to 7:00 p.m. on Friday; former college and pro quarterback Jake Delhomme from 12:00 p.m. to 2:00 p.m. and Troy and Chase Landry as seen on the Swamp People® TV series from 4:00 p.m. to 7:00 p.m. on Saturday; and former college and pro defensive back Ike Taylor from 12:00 p.m. to 2:00 p.m. on Sunday.
Guests will have the chance to receive giveaways throughout the weekend, which will include a chance to open the DICK’S Sporting Goods Gift Locker or Field & Stream Locked and Loaded Prize Safe, receive free mystery gift cards and other premium items.
