NEW ORLEANS – DEVENEY, an award-winning marketing firm with offices in New Orleans and West Palm Beach, FL, officially launched its rebrand this week to reflect the company’s evolution beyond serving as an ad agency or a PR firm.
The rebrand focuses on the firm’s position as a true engagement agency, renowned for building comprehensive campaigns that generate results with careful thought and planning across all mediums – digital and social media, advertising, branding, public relations, crisis, strategic planning and more.
“The agency at its core is a very unique, authentic, dynamic creative company,” said Stephen Perry, CEO of New Orleans Convention & Visitors Bureau. “That’s very similar to the brand in which we’re trying to engage the world. The very nature of the firm lends itself to understanding how to communicate in this way. That’s why we chose DEVENEY: To help us manage a $7 billion enterprise.”
“Brand loyalty isn’t a given,” said DEVENEY CFO Chris Costello. “It’s earned every day, with every message, every click and every post shared, so it only makes sense that if you want to make the most impact, you have to start with the right message at the right time to the right people. Everything we do and everything we create is based on research. It’s that deep dive that helps us find the gems that allow us to create the work that gets people talking to each other and to the brand. It’s what allows us, ultimately, to build relationships that last a lifetime. We spark conversations, inspire connections and build trust between the brands we represent and the people they want to reach.”
As the industry landscape has changed over the past years, DEVENEY has adapted their approach and process to better incorporate how consumers are engaging and interacting with the brands to which they are loyal. Through social media and the internet, customers now have a more direct link to their favorite brands and companies.
“We build comprehensive campaigns with precise and deliberate thought about every word, every image, every message and every audience that we need to reach, from advertising and branding to online media and public relations,” said John Deveney, president and CEO of DEVENEY. “We’re more than PR, more than advertising, more than social and digital. We’re an engagement agency. And that means we deliver more than just results for our clients. We deliver true partnership.”
DEVENEY is a 20-year-old internationally renowned research-driven marketing firm that develops strategic action plans for engagement, known for creating and implementing award-winning, strategic marketing solutions. DEVENEY reps said they use research to create campaigns that open the dialogue between brands and their key stakeholders. The agency specializes in three practice areas – hospitality, health care and crisis – and delivers results through advertising, public relations and digital marketing, DEVENEY reps said.
DEVENEY’s clients include Ruth’s Chris Steak House, Emeril’s Restaurant Group, Bayou Rum/ Stoli Group USA, the New Mexico Tourism Department, the New Orleans Convention & Visitors Bureau, the Louisiana Office of Tourism, LCMC Health, Peoples Health, Aflac, St. Jude Children’s Research Hospital and Partnership for a Healthier America.
As part of the rebrand, DEVENEY revamped its brand identity and launched a new website. Also reflective in this approach is the company’s internal process, which places a higher priority on research and building a brand’s foundation, in addition to continuous evaluation and performance measurement.
To learn more about the firm’s new engagement agency approach, view DEVENEY’s announcement video here
