SAN JOSE, Calif. – This year’s Thanksgiving weekend saw online shopping records shattered once again. According to Adobe Digital Insights, e-commerce sales on Cyber Monday amounted to $6.59 billion this year, making it the largest online shopping day in U.S. history.
As of November 27, holiday season e-commerce sales (starting November 1), amounted to $50.01 billion, with every day in November passing the $1-billion mark in terms of online sales. While the majority of e-commerce dollars is still spent on desktop devices, smartphones (23%) and tablets (10%) have thus far accounted for one third of online sales this holiday season.
​Online retails sales in the U.S. year-over growth over the Thanksgiving weekend include:
Thanksgiving Day online shopping sales:
| 2016 | $2.43 billion |
| 2017 | $2.87 billion |
(+18.3 percent)
Black Friday online shopping sales:
| 2016 | $4.3 billion |
| 2017 | $5.03 billion |
(+16.9 percent)
Saturday after Thanksgiving online shopping sales:
| 2016 | $2.19 billion |
| 2017 | $2.45 billion |
(+10.8 percent)
Cyber Monday online shopping sales:
| 2016 | $5.6 billion |
| 2017 | $6.59 billion |
(+16.8 percent)​
Abobe retail data is based on the analysis of one trillion visits to 4,500 retail websites and 55 million stock keeping units.
For a graphic describing the breakdown of e-commerce trends over Thanksgiving weekend, visit https://www.statista.com/chart/7045/thanksgiving-weekend-e-commerce-sales/
