NEW ORLEANS – LCMC Health will become the new title sponsor of the Crescent City Classic annual 10k race. The sponsorship deal also will cover the St. Patrick’s Day Classic, Crescent Connection Bridge Run, WWII Challenge, Corporate Classic and Christmas in Lafreniere Park Run/Walk.
The CCC has welcomed hundreds of thousands of runners on Easter Saturday for the past 45 years, and the citywide tradition will continue with this year’s 46th running of the race on Saturday, March 30.
“We are thrilled to embark on this exciting journey as the title sponsor of the Crescent City Classic’s annual 10k race. At LCMC Health, we believe in the power of community, wellness, and the shared pursuit of a healthier, vibrant future. Together, we will strive towards new heights, fostering a legacy of well-being and unity in the heart of New Orleans,” said LCMC Health CEO Greg Feirn. “This partnership exemplifies our commitment to the health and vitality of the communities we serve, and we look forward to inspiring countless moments of triumph and achievement.”
This year’s CCC10k will take place on its traditional route beginning at the Caesars Superdome and ending in front of the New Orleans Museum of Art in City Park. Immediately following the race, the celebratory post-race party on the City Park Festival Grounds will feature live music, dancing, beer, food, awards ceremony and a costume contest.
“Nationally, road races are seeing increases of 20% in participation in the last year. Our last three events have exceeded the national average,” said CCC Race Director Eric Stuart. “Thanks to our new title sponsor, LCMC Health, we look forward to continuing that growth and momentum as we plan our 2024 race series.”
CCC officials plan to announce a full slate of events surrounding the 2024 CCC10K, including pre-race Expo, its long-running charity initiative, and post-race festivities and entertainment in the coming weeks.
