NEW ORLEANS — Crack’D Brunch is now open at 1901 Sophie B. Wright Place in the Lower Garden District.
It’s the latest venture from OnePack Hospitality, a restaurant group that owns and operates two locations of The Vintage (New Orleans and Baton Rouge), Legacy Kitchen’s Steak + Chop in Gretna, and Mr. Ed’s Oyster Bar & Fish House in Mid-City.
Crack’D occupies the former home of the Munch Factory (and, before that, Café Roma). The building was purchased for $1.25 million by a local real estate investment company. OnePack said investors spent an additional $1 million on updates that include a new roof, a new kitchen, and updated plumbing and wiring. The public spaces were designed by Curtis Herring.
The Crack’D menu blends brunch classics (monkey bread, steak and eggs, shrimp and grits) with more inventive fare (a duck bacon tower, shakshuka, and a toasted croissant Benedict).
OnePack Hospitality Group is led by Principal and CEO Bernard Stolberg, who is a former executive vice president at Creole Cuisine Restaurant Concepts and a consultant for restaurants and hotels. The company’s director of operations is James Mathes (formerly Byblos and Houston’s). Chef Josh Wetshtein, a graduate of Le Cordon Bleu, is the culinary director.
OnePack helped open Kingfish Kitchen & Cocktails with chef Greg Sonnier and assisted with the remodel and relaunch of Broussard’s, The Bombay Club and Boulevard Restaurant.
