NEW ORLEANS – James Beard Award Winning Chef Jeremiah Tower will read from and sign his new book, “Table Manners: How to Behave in the Modern World and Why Bother” (Farrar, Straus and Giroux) at the Southern Food & Beverage Museum (SoFAB), 1504 Oretha Castle Haley Blvd., on Saturday, Nov. 19, from 1:00 p.m. – 3:00 p.m. In his newest book, Tower discusses the idea of proper etiquette, thought of by some as a lost art, and offers readers a list of do’s and don’ts for today’s society.
Parade magazine reports, “Tower keeps the tone light and amusing while giving us the lowdown on the protocols of politeness. He makes the point that manners are not to be equated with stuffiness or pretentiousness, but exist for making each experience better for everyone involved.”
The superstar Chef advises modern diners, "When people approve of your table manners they think you know how to do everything else properly, as well.”
Publisher’s Weekly reports, “He lends clarity to everyday moments that require a degree of social prowess.”
Tower is an American celebrity chef who, as told by Anthony Bourdain, Mario Batali, and others like Martha Steward in the CNN biopic about him (The Last Magnificent), is credited with developing the culinary style known as California cuisine, and shaping what has become known as the American culinary movement starting as the chef and co-owner of Chez Panisse in Berkeley, California.
In 1984, Tower opened his own restaurant, Stars, in San Francisco. It was an overnight sensation. The restaurant was among the top-grossing restaurants in the United States for close to a decade.
Tower's first book, “New American Classics,” won a James Beard Foundation Award in 1986 for "Best American Regional Cookbook." He has published several other successful cookbooks. In 1996, Tower won the Foundation's Award for the "Outstanding Chef of the Year.”
Museum admission is $10.50 for adults, but those who purchase a book will receive complimentary admission.
