Cambria Hotel New Orleans Announces Riche As Sales And Marketing Director

NEW ORLEANS – The city's newest boutique hotel, Cambria Hotel New Orleans, announced Diane M. Riche as director of sales and marketing. A New Orleans native and graduate of Southeastern Louisiana University, Riche has established a reputation as a highly respected hospitality professional, reps said.

         In 2016, Riche began her association with Fillmore Hospitality, a development investment and property management group. She joined the organization's sales team at Fillmore's Maison Dupuy Hotel located in the French Quarter. By the spring of 2017, Riche was tapped to lead the sales and marketing effort for the city's newest boutique offering, Cambria Hotel New Orleans slated to open this October in the Warehouse District. Among her many responsibilities at Cambria Hotel New Orleans, Riche will introduce the brand to local, regional and national markets while guiding her sales team through a carefully crafted plan designed to maximize revenue while creating consumer demand for New Orleans newest hospitality offering. "Diane Riche's extensive sales and marketing expertise in the hospitality industry is a considerable asset as we prepare to enter the competitive New Orleans market," Christopher Johnson, sales and marketing executive with Fillmore Hospitality, said. "She possesses an intuitive awareness about this great city and as a local, Diane's extensive business and community relationships make her the perfect choice to inspire her team's success."  

         During her tenure at Loews New Orleans Hotel, Riche was integral in launching the 285-room property in 2003, reps said. As director of sales, she impressively guided the pre-opening effort while successfully leading the hotel's sales team. In 2008, Riche was promoted to director of sales and marketing, a position she held with Loews until 2016. Early in her career from 1988 to 2003, Riche worked her way up the ladder from sales manager with the Hotel InterContinental New Orleans to a leadership position as director of sales of marketing for the property.

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         Cambria Hotel New Orleans Downtown Warehouse District is located at 632 Tchoupitoulas St. The newly constructed upscale hotel is perfectly positioned within easy walking distance to some of the city's most iconic visitor attractions, reps said. With 150 tastefully appointed guest rooms and 12 stylish suites, Cambria is a new build that provides New Orleans business and leisure travelers with spacious accommodations equipped with the latest in communications technology, reps said.

         The opening of the new boutique hotel next month will mark Cambria's first venture into the Louisiana market. The property is part of a growing partnership between Fillmore Hospitality and Choice Hotels, a venture committed to developing a select group of Cambria Hotels across the country. 

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