Business Groups Host "Develop Your Brand Identity Workshop"

NEW ORLEANS – Small business owners and entrepreneurs will learn about brand building, during a community workshop hosted by Get Online NOLA, StayLocal, and Delgado Community College. The group’s “Develop Your Brand Identity Workshop” takes place on Tuesday, March 19, from 9 a.m. to 10:30 a.m. at Delgado Community College’s City Park Small Business Center in building 6 (H. Giles Martin Hall). 

The event is open to the public; tickets can be purchased $15 at Admission is included with a StayLocal membership.

The hands-on workshop is geared towards the owners and employees of new and established businesses who want to take a cohesive approach to their brand and messaging. 

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Participants will learn about business naming and brand identity, market research, writing effective copy and setting brand goals. They’ll also have a chance to ask questions and hold one-on-one discussions with branding experts.

Get Online NOLA’s vice president Serah Ridolfo, and marketing manager Allison Schmidt, will lead the workshop.

"Branding is where your business plan meets your consumer,” said Ridolfo. “For a small business, it's how you connect with your customers. For a non-profit, it's how you connect and engage with your donors. In an age where nearly everything is done online, it's important for brands to be personable and relevant with their audience in order to stand out in an ever-growing digital marketplace."

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Delgado Community College's Small Business Centers serve the greater Delgado Community by helping individuals launch and grow their businesses. 

Two Delgado students can win free admission to the workshop.

Learn more about the event on or by contacting Allison Schmidt (504-482-1096).

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“This is going to be a great workshop for any business owner or marketer looking to begin branding or rebrand their business,” Ridolfo said in a statement. “We’re so excited to partner with StayLocal and Delgado Community College. They’ve both been integral to the growth of local small business and to Get Online NOLA’s success.”


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