NEW ORLEANS – Another February sweeps rating period shows Biz New Orleans’ media partner WWL-TV Channel 4’s Eyewitness News continues to hold the title, “Louisiana’s News Leader.”
With #1 newscasts in the mornings, 12:00 p.m., 5:00 p.m., 6:00 p.m., and 10:00 p.m., WWL-TV swept the board and proved that more people in Southeast Louisiana get their news from WWL-TV and WWL-TV.com than anywhere else.
Highlights include:
• In February, the Eyewitness Investigators covered ground-breaking stories ranging from exposing dirty water in an area parish (that even the Mayor admitted he wouldn’t drink), to inspiring state policy change, when a local D.A.’s private contracts were brought into question.
• Also in February, Channel 4 introduced its “Taking a Stand” initiative, designed to bring the community together to stop the violence. Seven reports exposed the shocking story of how easy it is to get guns on our streets, and how a group of “peacekeepers” are intervening to stop the violence before it even starts.
• On February 23, when tornadoes, strong winds and rain hit the area, Eyewitness News, and the Pinpoint Weather Team, providing life-saving information on-air, on-line and on social media. Exclusive video of a rare triple waterspout hit 125,000 views in one day. And a photo essay of storm damage in the area was viewed more than 700,000 times on Facebook, and appeared in over 1 million timelines.
• WWL-TV’s “Eyewitness News Early Edition” from 4:30 a.m. – 7:00 a.m. earned a 4.2 rating – 2 points higher than its closest competitor. Channel 4’s “Eyewitness Morning News” from 7:00 a.m. – 9:00 a.m. earned a 6.9 rating. Channel 4 also commanded mid-day, with a market leading 10.0 rating at noon.
• Eyewitness News is number one at 5:00 p.m., achieving an 8.1 rating. Eyewitness News also led at 6:00 p.m., with a 9.5 rating, more than 2 points higher than the competition. At 10:00 p.m., Channel 4 won the market’s late news crown with a 7.8 rating.
• WWL-TV has seen significant growth on Facebook, expanding likes from 239,744 on February 4, 2016, to more than 243,641. On Twitter, @WWLTV has seen its followers grow to more than 104,000.
• WWLTV.com received more than 9.4 million page views by more than 2.35 million unique users. Their core mobile app received more than 12.65 million views and 2,300,000 million sessions, from more than 165,000 unique users.
Source: Nielsen New Orleans overnights, rolling averages (February 4, 2016 – March 2, 2016)
