NEW ORLEANS — Regional public relations, marketing and advertising agency Beuerman Miller Fitzgerald has announced the acquisition of Bond Moroch. The deal includes the transition of several existing Bond clients.
A BMF spokesperson said the company’s strength “lies in an international base of clients in multiple diverse sectors, and in the firm’s expertise in taking clients from brand development to marketing and PR to highly respected crisis and reputation management services that are tailored to each client’s needs and focused on business continuity.” The firm’s tagline is “The Strength to Shout. The Wisdom to Whisper.”
“We are extremely gratified that many of Bond Moroch’s core clients have transitioned to BMF. We look forward to continuing our tradition – shared by Bond – of the highest quality creativity, client service and client satisfaction, and are most grateful to Bond Moroch’s owners for presenting this outstanding expansion opportunity to us,” said BMF co-owner Greg Beuerman.
Formed in 2004 by Skipper Bond, Bond Moroch specializes in hospitality, entertainment, cultural arts, conservation, economic development, public policy and community relations.
“What completes this circle in a meaningful way is the fact that Skipper was for many years an invaluable part of the Beuerman Miller Fitzgerald team before starting his own firm,” said BMF co-owner Virginia Miller. “Bond’s portfolio of clients is an excellent fit with ours and enhances our national and international client base with a rich New Orleans cultural focus. We are committed to each of these clients because they are so deeply committed to New Orleans, as are we.”
“My partners and I have had an amazing journey together,” said Skipper Bond. “It’s been a privilege working with our clients, our team, and our many partners in New Orleans and beyond. Greg and Virginia have been trusted colleagues and friends for over 20 years, and we’re confident in the success they will achieve for our clients. We are gratified, too, that BMF’s existing client base and the skillsets they demand will be an advantage in many ways for our former clients.”
BMF also specializes in corporate and institutional reputation management, crisis response and litigation communication. Its clients range from energy companies and utilities to global shipping interests, food and beverage manufacturers, healthcare institutions, trade associations and federal, state and local governmental agencies. It’s a member of the International Public Relations Exchange.
This is BMF’s second major acquisition. In 2002, BMF owners Greg Beuerman and Virginia Miller acquired Fitzgerald Advertising, which created campaigns for Tabasco, Coca-Cola, Wesson Oil, Zatarain’s Foods, Blue Plate Coffee and Jax Beer, among others. Fitzgerald was also agency of record for the Louisiana World Exposition (World’s Fair), a Republican National Convention and Pope John Paul II’s visit to New Orleans.
