NEW ORLEANS – Be Well Nutrition, Inc. announced a new packaging update for its ICONIC PROTEIN line of beverages. Company reps said their new bottles sport a sleeker shape, bright blue color, metallic accents, as well as a larger flavor visual.
They said:
• ICONIC’s new look stands out among the predominantly white protein category with a consistent block of color and metallic accents.
• Larger font treatment for the word “PROTEIN” will help to more clearly communicate this value added ingredient coupled with prominent placement of nutrition facts on the front of the bottle.
• ICONIC will retain its smooth taste (not chalky like most protein drinks) and lighter consistence (not thick) by maintaining use of premium clean label ingredients, and is now carrageenan free.
Spring 2016 retailer launches include Wegmans, Fairway, HEB, Ingles, as well as select Kroger, King Scooper, GNC, Big Y and HyVee locations.
Be Well Nutrition, Inc. reps said ICONIC PROTEIN is a clean label ready-to-drink beverage that provides on-the-go consumers with 20 grams of premium protein from grass-fed hormone free cows, with only 3 grams of sugar (organic blue agave) and 130 calories. Company reps said ICONIC PROTEIN is ideal for an healthy snack, light breakfast or post workout recovery.
Be Well Nutrition, Inc. was founded for one simple reason – to create healthy products that taste good, reps said. After growing weary of beverage options that were touted as healthy, but packed full of sugar, calories and artificial ingredients, company founders said they partnered with an elite team of nutritionists to develop their first product, ICONIC, an all-natural healthy lifestyle beverage.
