Jonathan Matessino, president of Bank of America’s New Orleans and Baton Rouge markets, embodies the vibrant spirit and resilience of the region he calls home. A Baton Rouge native and LSU graduate, Matessino’s journey to New Orleans began with a love story: his wife, a New Orleans native, drew him to the city that has now been his home for 25 years. “New Orleans has been my home for 25 years now, and I can’t imagine living anywhere else,” Matessino said.
As a banking executive, Matessino brings a unique combination of professional expertise and personal passion to his role. His career path was charted early, inspired by a natural affinity for numbers and a pivotal commercial banking course during his senior year at LSU. “It just made sense to me,” he said. “I applied and was hired into Bank One’s commercial banking training program. That proved to be a great opportunity for me. I was able to learn from some of the most talented bankers in the business.”
Today, Matessino’s leadership at Bank of America is rooted in values instilled during his upbringing. His parents emphasized morals and ethics, shaping his philosophy as a leader who prioritizes humility and leading by example. “I believe in being genuine and always leading by example,” he said. “I would never ask anyone on my team to do anything that I would not do personally.”
A City Like No Other
New Orleans holds a special place in Matessino’s heart, not just as a home but as a cultural treasure. “There is no other city like it in America – perhaps in the world,” he said. From the vibrant festivals like Jazz Fest and Mardi Gras to the city’s culinary delights and rich traditions, New Orleans’ charm is undeniable. Matessino is also an avid supporter of local sports, rooting for LSU, the Saints, and the Pelicans.
Matessino’s appreciation for New Orleans goes beyond its surface attractions. He sees the city’s unique characteristics as a foundation for economic growth and innovation. “We are blessed to be located in such proximity to the Mississippi River, Gulf of Mexico, six Class 1 rail lines, and major interstates,” he explained. “We have abundant natural resources, and a vibrant workforce. All of the ingredients for success are here.”
Challenges and Opportunities
Despite its advantages, New Orleans faces significant challenges, including crime, an ongoing insurance crisis, workforce gaps, and the outmigration of talented graduates. These hurdles hit close to home for Matessino, a father of three who worries about his children’s future career opportunities in the region. Yet, he remains optimistic. “I am proud of the work GNO Inc. and all of its stakeholders and members are doing to combat these economic headwinds,” he said. “I am hopeful that we can overcome them in the near term.”
As a banking leader, Matessino sees his industry playing a pivotal role in addressing these challenges. He emphasizes the importance of supporting small businesses, which he calls the backbone of the local economy. “We in the banking sector can seek out opportunities to provide support and education to small business owners and entrepreneurs,” he said. “When you can help a small business grow or expand, you not only help the owners, but you help its employees, vendors, and other stakeholders. The ripple effect can be significant across our local economy.”
Building a Legacy
Bank of America’s presence in New Orleans is poised for growth under Matessino’s leadership. The bank’s plans include opening new retail banking centers in the Greater New Orleans area, a move Matessino described as a “significant investment” in the region. “The addition of banking centers will allow Bank of America to provide our current and future clients with the full suite of products and services delivered with a local touch,” he said.
In addition to expanding its physical footprint, Bank of America is committed to fostering economic mobility and workforce development. Partnerships with organizations like GNO Inc. underscore the bank’s dedication to creating opportunities for residents. The annual Jobs Report, a collaboration with GNO Inc., is one such initiative that provides valuable insights for job seekers, educators, and employers. “We plan to continue to partner with them for years to come so that this valuable tool will be available to the region,” Matessino said.
Balancing Act
Matessino’s professional ambitions are matched by his dedication to his family. With one child off to college and another preparing to leave in 2025, he is keenly aware of the fleeting nature of family time. “My goal for the new year is to spend as much time with my family as possible while I have them at home,” he shared. He credits Bank of America’s supportive culture for enabling him to maintain a work-life balance.
Advice for Aspiring Leaders
For those looking to make their mark in New Orleans’ business community, Matessino offers simple yet profound advice: get involved. “If you aren’t sure where or how to get involved, I would encourage you to reach out to anyone at GNO Inc. It is a world-class organization, and they will be more than happy to get you involved,” he said.
Mentorship is another cornerstone of Matessino’s guidance. Reflecting on his own career, he acknowledges the role mentors played in shaping his path. “I was fortunate to have several mentors in my career who were eager to help me grow professionally,” he said. He encourages aspiring leaders to seek out senior professionals for advice and support.
Looking Ahead
As Matessino leads Bank of America’s efforts in New Orleans and Baton Rouge, his vision for the region’s future is one of collaboration and growth. By supporting legacy industries, nurturing emerging sectors, and retaining local talent, he believes New Orleans can unlock its full potential.
“If we can keep our young people engaged in our local economy, I believe that the sky is the limit,” he said. With leaders like Matessino at the helm, the Crescent City’s economic prospects look brighter than ever.
