CONTRIBUTOR

Julia Carcamo

articles

So, You Want to DIY Your Marketing?

A few tips for going it alone.

A Question For You

What if I said you’d have no more new customers?

The Sound of Success

Close your eyes and listen to the sounds around you. More than likely you will hear the sounds of successful sonic branding. The pop of...

Channel Surfing

While yesterday’s marketing approach was focused on creating the right message for the brand — choosing the right channel for the brand, and setting...

Tips for Creating Effective Mailers on a Budget

I’ve been in the marketing business for quite some time, which means I’ve worked with a lot of clients, including database marketers that still...

A Second Chance

Mardi Gras is in full swing and those resolutions we made are now likely nothing more than a memory, replaced by the goal of...

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Marketing in the New Year

January is the month in which we traditionally make intentions that will shape the rest of the year, yet New Year’s resolutions have become...

Reflect and Recharge

2018 is just days ahead of us. This means not only will we find ourselves taking half a second before we write a new...

It's All Fun and Games

If you’re a marketer, you’ve surely heard the term “gamification,” and maybe wondered how it might impact your business. Gamification taps into a universal...