CONTRIBUTOR

Julia Carcamo

articles

Is Your Employee Manual Missing Something?

  The employee manual is often seen as one of those things a business is required to have. This collection of policies and procedures is...

The Fab Four for 2019

  Today’s tech-savvy shoppers are making it tougher on marketers trying to stay ahead of the changing landscape. As such, marketing professionals need newer and...

The Power of Reaching Out

  The term “crowdsourcing” — introduced in 2006 by Wired writer Jeff Howe — is often confused with “crowdfunding” (think Kickstarter and GoFundMe which you...

Top of the Pyramid

  Familiarity is a driving force in purchasing. According to Nielsen’s Global New Product Innovation Survey, almost 60 percent of respondents preferred to purchase new...

What Netflix Can Teach Us

  Let’s all get comfortable in the “wayback” machine and go back to a time when we didn’t “Netflix and chill,” to when we used...

3 Tips for Building a Brand

  Many businesses think their branding begins and ends with a logo, mostly because they think of themselves as a business and not a brand....
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What’s In a Name?

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder...

So Many Signs

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder...

Don’t be an IHOP

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder...

What Festivals Can Teach Us

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder...

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