A Woman Made for Marketing
“Blending strategy with creativity” is the recipe that launched Rachel Ledet’s career and ultimately led her to found 30|90 Marketing.
That approach began taking shape during her time studying marketing communications at the University of Mississippi’s School of Business Administration, where she developed strong writing skills and a knack for storytelling that drives business growth.
Ledet got her start as an intern at an engineering firm, where she quickly learned how to translate complex technical information into clear, compelling narratives. That experience, she says, became “a cornerstone” of her career. From there, she built a resume that includes roles at an architecture firm and later, a commercial construction company.
“Each experience deepened my understanding of the built environment and sharpened my interest in industries that shape communities,” Ledet said.
Over the course of 13 years, Ledet worked in marketing and business development roles across engineering, architecture, and construction. Along the way, she discovered her passion for using strategic communication to support the people and companies driving economic development—and she also saw opportunities for improvement.
“I saw a need for growth planning, marketing strategy, and client outreach,” she said.
Recognizing that gap, she realized her unique blend of strategy, communications, and creativity could help firms bring more authenticity to their marketing efforts.
30|90 Marketing is Born
In 2018, Ledet launched 30|90 Marketing with the goal of bringing her strategic vision to a broader audience. Her team prides itself on taking a hands-on, all-in approach.
“When you work with us, you get more than just strategy—you get a fully engaged, hands-on team,” Ledet said. “We’re not only the planners and strategists; we’re also the doers and implementers.”
That “can-do and will-do” mentality defines the company’s work ethic. Just as important as upholding their own mission is honoring the mission of their clients. Ledet’s team fully integrates with in-house marketing departments to authentically curate messaging and content.
“We empower the people and projects driving economic development by delivering strategic marketing and communications,” Ledet said. “Through compelling content, thoughtful design, digital engagement, and impactful events, we amplify the voices of those building stronger, more resilient communities.”
Her team’s personalized, results-driven approach is designed to create lasting impact. Ledet emphasizes the importance of individuality—no two company missions are the same, and no two marketing strategies should be, either.
“Our approach is never one-size-fits-all; instead, we develop custom strategies that align with our clients’ objectives and elevate their unique voice,” she said.
At 30|90, the team doesn’t just serve as an agency—they function as an extension of their clients’ in-house team. That close collaboration allows them to stay aligned with their clients’ goals and deliver tailored services in content creation, graphic design, digital marketing, and event planning.
One example is RNGD, a fast-growing commercial contractor based in New Orleans. Ledet says the partnership “showcases the depth and range of the work that we do.” From foundation report books and groundbreaking media kits to culture-building campaigns and event marketing, her team has helped RNGD translate their vision into reality.
“We’re not just a vendor; we’re embedded with their team,” Ledet said. “That creative freedom and faith allow us to bring big ideas to life—and that’s when our best work happens.”
Marketing with a Bigger Impact
30|90 Marketing’s dedication to growth goes beyond business. As a proud New Orleanian, Ledet also ensures that her company is engaged in the community. They’re active participants in groups like ULI Louisiana, NAIOP Gulf Coast, the Louisiana Association of Affordable Housing Providers (LAAHP), and Habitat for Humanity Women Build Days.
Whether it’s buildings, institutions, or public spaces, Ledet takes pride in pointing out the successful projects her company has supported. But her passion runs deeper than physical spaces—it’s about strengthening the community she calls home.
Today, 30|90 Marketing is in what Ledet calls an “exciting growth phase.” The agency is expanding its reach across the Gulf Coast, focusing on marketing strategy, communications, and community engagement for mission-driven, growth-minded clients. They’re growing their team and preparing to launch a new website to enhance effectiveness for both staff and clients.
“We’re committed to continual learning and improvement,” Ledet said. “And we’re excited to keep evolving and see what’s next!”
