ABITA SPRINGS – Louisiana’s original craft brewery, Abita Brewing Company (Abita), is raising a toast to New Orleans’ Tricentennial celebration with the launch of its latest release, “Maison Blanc.”
Maison Blanc was crafted to honor the Crescent City’s history and to celebrate its 300th birthday in true New Orleans fashion. New Orleans’ French heritage is in the name of the beer, and brewmasters hope its taste will remind visitors and residents of the city’s light, yet festive atmosphere.
“Maison Blanc has the mild, dry flavor you seek in your favorite house white wine, with the delicious crisp characteristics of Sauvignon blanc grapes,” said Abita Brewmaster Mark Wilson. “Whether you are celebrating New Orleans’ Tricentennial, or any other occasion, you will want to raise a glass of Maison Blanc.”
Abita describes Maison Blanc as the best of both worlds, combining everything sought after by wine and beer drinkers alike into one delicious recipe.
“When you think of New Orleans, it’s all about the food, culture and lifestyle that makes the city such a unique and special place,” said David Blossman, President of Abita. “The Tricentennial gave us a great opportunity to celebrate all of this, and we hope everyone will join the Abita family in enjoying Maison Blanc, while commemorating the culture and history that has made New Orleans the amazing place it is for the last 300 years.”
Maison Blanc, brewed with malted barley, wheat and Sauvignon blanc grapes, will hit store shelves in Louisiana this week.
About Abita Brewing Company
Abita Brewing Company currently produces 11 year-round beers, multiple seasonal and harvest brews, a Limited and a Bourbon Street series, in addition to a craft soda series. The company’s products are sold in 41 states, the District of Columbia, and in a limited number of foreign countries. Abita Brewing ranked 20th on the Brewers Association ‘Top 50 U.S. Craft Brewing Companies” 2016 list.
