The Covery Wellness Spa
4712 Magazine St. // 504-522-6300 // thecovery.com
Spas that go beyond massages and mani-pedis have become the go-to trend for casual and professional athletes, as well as those looking to boost their anti-aging regimens or in search of a new kind of spa experience.
Capitalizing on this trend, Jacob Tramontin and Sasha Area recently opened New Orleans’ first Covery Wellness Spa this past July with the goal of bringing this franchised brand of wellness and beauty care to Magazine Street.
The Covery Wellness Spa boasts a long menu of popular and on-trend spa options.
“We offer a range of non-invasive modalities designed specifically to help people look and feel their very best,” said Tramontin. “From whole-body cryotherapy, red light therapy, and infrared sauna to IV drip therapy, Hydrafacial, CryoSkin and hyperbaric oxygen therapy. What sets us apart is the fact that we offer such a wide array of modalities and therapies under one roof.”
While the first Covery Wellness Spa was founded in Baton Rouge, Tramontin and Area saw New Orleans, and its Magazine Street location, as excellent candidates for something new in healthcare and wellness.
“Sasha and I both have legal backgrounds and spent several years practicing law together,” said Tramontin. The Covery New Orleans is our first foray into the health and wellness world, but we hope to continue by opening several other locations across the greater New Orleans area. We both live Uptown and felt that it was a perfect complement to all of the fitness studios that line Magazine Street.”
Tramontin cites the national trend and sees New Orleans embracing new ideas and new ways of incorporating health and wellness into our daily routines.
“New Orleans has long been known for indulgence and decadence, but these days, especially post-COVID, I think people are more health conscious,” he said.
An October 2023 LinkedIn report links the rising popularity of wellness spas with the dominance of social media and online influencers.
“The aging population’s demand for anti-aging treatments, along with increased disposable income, has also played a substantial role in the market’s growth,” the report said.
Get To Know Your Therapies
IV Drip Therapy — “Administers a high dose of minerals and vitamins directly into your bloodstream …vitamin IV therapy allows it to rapidly absorb nutrients at higher doses.” Fans of IV therapy claim it treats issues including fatigue, migraines, hangovers and dehydration, among others.
Red Light Therapy — “A treatment that may help skin, muscle tissue, and other parts of your body heal. It exposes you to low levels of red or near-infrared light. Infrared light is a type of energy your eyes can’t see, but your body can feel as heat.” Benefits are said to include relief of skin aging and damage, osteoarthritis, and reduce the appearance of acne scars, UV damage, burns and more.
(Source: WebMD)
Cryotherapy — “Any treatment that involves the use of freezing or near-freezing temperatures.” Fans of this treatment claim it to be a good alternative for pain relief, muscle healing, weight loss, reduced inflammation and more.
(Source: Medical News Today)
Hyperbaric Oxygen Therapy — “A pressurized chamber delivers oxygen that’s two to three times higher than normal air pressure, which helps your lungs gather and absorb more oxygen. Oxygen helps the tissues in your body heal and withstand infections.” Practitioners use this treatment for anti-aging benefits, sports injuries, migraines and more.
(Source: The Cleveland Clinic)
A membership is not required to book services and treatments, but for those looking to make the spa a regular haven, memberships are offered at $399/month (which includes unlimited foundational services and two premium services), and $99/month (which includes four treatments a month). Members at all levels also receive 20% off therapies and 30% off packages of eight therapies or more.
Premium therapies include hyperbaric oxygen therapy, CryoLift body sculpting, lymphatic drainage therapy and more. Foundational therapies include red light therapy, heat therapy, Halotherapy and cold therapy, one of Tramontin’s preferred treatments.
“My favorite treatment is the whole-body cryotherapy,” he said. “It’s a quick, two-to-three-minute session at temperatures as low as -175F. The cold shocks your system, leaving you with reduced inflammation and an endorphin rush that will leave you feeling great for the rest of the day. I prefer cryo since it’s a dry treatment, but we will soon be offering a cold plunge for those that prefer a wet cold treatment.”
While cryotherapy and some other wellness treatments have been popular mainly in professional athletes, Tramontin sees it — and all of the spa’s options — as beneficial to people at all fitness levels.
“The ideal member or client is anyone that has decided to prioritize their own self-care,” he said. “As we all get older, our bodies start responding differently and recovering more slowly from our typical workout or even everyday activities. Our infrared sauna, red light booth and cryotherapy chamber will help ease those aches and pains more quickly.”
Did You Know? The health and wellness market worldwide was valued at over $4.3 trillion in 2020, a figure which is set to increase to almost $7 trillion by 2025.”
Source: Feb. 2023 Statista report
