25 Louisiana Entrepreneurs Selected for Shell’s 2024 Business Accelerator

NEW ORLEANS — On April 16, Shell USA, in collaboration with the Louisiana Small Business Development Center, named the 25 entrepreneurs selected from 13 Louisiana parishes who comprise the 2024 Louisiana cohort of Shell’s flagship enterprise development program, Shell LiveWIRE. The global program, now in its second year in Louisiana, works as a business accelerator and aims to strengthen the local economy by giving Louisiana entrepreneurs free access to knowledge, skills, networks and resources that can help their businesses and communities.

Shell LiveWIRE’s 2024 Louisiana cohort features a diverse class of entrepreneurs, whose businesses span a range of industries: architecture, beauty, construction, fashion, food and beverage, health, insurance, landscaping, hospitality, security, and more.

Meet the 2024 Shell LiveWIRE Louisiana Cohort

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“Small businesses backed by local entrepreneurs are the foundation for economic development,” notes Emma Lewis, Shell SVP US Chemicals and Products. “Shell LiveWIRE recognizes the value and impact of homegrown businesses. We are excited to welcome our second group of south Louisiana self-starters who are creating employment opportunities, delivering diverse services and products, and contributing to the growth of their neighborhoods and communities. A small business can make a big difference.”

The program aims to connect participants to support networks within their markets to help build and expand businesses across 13 rural parishes in south Louisiana: Ascension, Assumption, East Baton Rouge, West Baton Rouge, Iberville, Jefferson, Lafourche, Livingston, Saint Charles, Saint James, Saint John the Baptist, Saint Mary and Terrebonne.

The Louisiana Small Business Development Center acts as the local implementing partner for the program. The sessions are delivered by local subject-matter experts in marketing, finance, and team management.

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 “The Louisiana Small Business Development is honored to have partnered with Shell LiveWIRE to create and deliver a high-impact entrepreneurial program to support and assist these creative and diverse small business owners,” said Heidi Melancon, associate LSBDC state director. “The combination of training, business advising, and expert resources is a winning combination for entrepreneurs to create growth-oriented, profitable, and sustainable businesses. LSBDC will continue to support these entrepreneurs beyond their Shell LiveWIRE graduation.”

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