In preparation for Super Bowl LIX, to be hosted in New Orleans Feb. 9, 2025, at Caesars Superdome, dozens of government agencies, non-profit organizations and private companies are working together to ensure a successful event.
“The most visible work underway are the road repairs, lighting upgrades and drainage projects being performed by the City of New Orleans, the Louisiana Department of Transportation and Development, and the Sewerage and Water Board,” says Michael Hecht, president and CEO of Greater New Orleans, Inc. “Additionally, we’re coordinating a series of murals around the city, created by local artists to showcase the rich culture found in Louisiana.”
GNO, Inc.’s team is coordinating a number of aspects, such as ensuring that infrastructure and beautification projects are delivered on time, assisting with communications efforts to position Louisiana as an attractive place to live and do business, and delivering on economic development initiatives. “We’re also inviting numerous foreign dignitaries to join the festivities, where we can showcase the state’s diverse industries, culture and investment opportunities,” Hecht says. “GNO, Inc., is also partnering with Louisiana Economic Development to develop programming for decision makers within major corporations … [such as] unique VIP experiences and access to our state’s most prestigious leaders.”
The Hispanic Chamber of Commerce of Louisiana (HCCL) is a proud member of the Super Bowl Economic Development Committee led by Hecht, and is providing two vital functions for these efforts. “The first is providing extra perspective to the work already underway, whether helping identify critical infrastructure woes or making sure that we’re not neglecting critical details of our region’s economy in our storytelling,” Hecht says. “The second area of involvement is through direct assistance as ambassadors of the region,…ensuring that high-profile visitors are being presented with a true, rich picture of the local economy.”
Through the combined work of GNO, Inc., and HCCL, the two organizations are keeping an open line of communication and ensuring that critical priorities are aligned. “While the work is still in its early stages, this is an unprecedented opportunity to help promote inclusive growth and leverage the economic impact of the Super Bowl [expected to generate roughly $500 million in spending] to benefit a broader spectrum of local businesses,” Hecht says.
HCCL is also part of the Super Bowl LIX Supplier Diversity Committee tasked with ensuring local suppliers and minorities are included in the procurement opportunities this event brings to the city and region.
